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Tips to embrace Big Data for small business

Big Data is one of the powerful things, this globe has got off course when used correctly. Without a doubt, it’s a really big myth to believe that big data can be used by the big companies. These days, millions of startups, as well as small companies are taking benefits of big data and it is allowing to achieve the great success. By these, many small companies are able to take informed decisions so that they can drive their company ahead in this competitive era.


The terminology Big Data means, the giant amount of information gathered through various resources. And it has made it easier to improve sales and services by offering the amazing business insights and preferences. Many small organizations feel that they lack in the time and resources to go through Big Data and analyze in the way that it help them to carry out operations.

If you wish to take the advantage of big data, you just don’t need only data. Having millions of data is useless. But, Social media platforms can make out a flock of information each day relevant to your business. With these tools, you can make the better decision by the media behaviors and passion of the target customers.

Like everything, there is always a right and wrong way of doing it. Check out some of the tips that you should bear in mind when implementing the BigData for small business.

Customers at heart

A business spends most of the time interacting with the customers either directly or indirectly. But most of the companies are looking for the data to which customers are interacting with the organization. This might be a good idea to start the big data strategy for the small firm. For instance, you are running the sales company. You should search for the free online tools and collect the data. Begin by hunting for the large numbers and then breaking it out. How many buyers are repeating continuously? What are they actual buying? How many people are buying from the mobile platform and desktop platform? Answering many such questions successfully is the first step of big data.

Interlink the data and make the network

You might be aware of the digital law – The more you target data to the target audience, more accurate and wanted information you will get of course by driving more engagement. You need to interact with the customers via a range of platforms such as Social media, E-mails, call center data and more. And, by linking this with each other, you can get the full range of insight of the target audience. And at the end, you will come up with the great conclusion. After linking of the data, you will be able to create the entire new segment. And with these, you get the handsome amount of data comparing to the one you had previously and hence you can drive greater benefits.

Ask for the Data

You get the data for the deep study of your targeted customers afar. In business, you can directly ask for the feedback from the customers regarding what they think about the product. And this information you cannot get from just figures. As discussed earlier, if you have your own sales firm, you can ask various questions to your customers about what they think and with these reviews you can combine those reviews with the figures.

Learn to prioritize the customers

You must understand that all customers are not similar for you. It might be hard for the small firms with this fact to swallow as you are already thankful for your customers whosoever they are. But of course there is always a solution, you can set the priority. You can do it by sorting the data of the most regular buyers and lucrative buyers. By making this list, you will be able to focus on the likely people for the long term. Most of the revenue for the business, you can generate from the loyal customers. It is because you can predict how much you can customers you can get when you release the new product. For instance, Apple knows how much they would make during the new release of the product. Because many people are following them do not need new users.


You can start taking the advantage by starting from the small scale. It’s quite easy to generate the data with big data. You must start from the bottom and scale up to manage everything at one go. Surely, you'll face many challenges in adopting Big Data. But with these tips, you are surely taking the advantage of big data in much better ways without focusing on the other targets.

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Hiren is an IT business consultant and blogger. His expertise includes diverse technology platforms, like Microsoft, Java, PHP, SharePoint, Open Source, Big Data, BI, and Mobile.